Threads, Lemon8 & BeReal: Should Your Brand Invest in New Digital Platforms?
In the ever-evolving world of social media, staying ahead of trends is crucial for brands. Platforms like Threads, Lemon8, and BeReal are rapidly gaining popularity, but the key question is: should your brand invest in these new digital platforms? At SB Wayout, we analyze emerging social media trends to help businesses make data-driven decisions that maximize ROI and audience engagement.
Understanding the New Digital Platforms
Threads: Building Community Conversations
Threads focuses on real-time, text-based conversations linked to Instagram profiles. It allows brands to:
- Engage in authentic discussions
- Build niche communities
- Increase content discoverability
Lemon8: The Visual Content Hub
Lemon8 combines lifestyle blogging with social media engagement. Brands can leverage it for:
- Visual storytelling and content marketing
- Product showcases and tutorials
- Influencer collaborations to reach niche audiences
BeReal: Authenticity Over Perfection
BeReal encourages users to post spontaneous photos once a day. This trend toward authenticity can help brands:
- Showcase behind-the-scenes content
- Build trust with younger audiences
- Foster engagement without curated advertising
Should Your Brand Invest?
Deciding whether to invest in new platforms depends on your brand goals, audience, and resources. Here are key considerations:
1. Audience Fit
- Threads: Ideal for brands targeting Gen Z and Millennials who value conversation and community.
- Lemon8: Great for lifestyle, fashion, beauty, and food brands focusing on visually-driven campaigns.
- BeReal: Best for brands emphasizing transparency and authenticity in their messaging.
2. Content Strategy
Each platform requires tailored content:
- Short, conversational posts for Threads
- High-quality visuals and tutorials for Lemon8
- Raw, authentic moments for BeReal
3. Resource Allocation
Launching on a new platform requires time, creativity, and monitoring. Brands should evaluate whether ROI justifies the investment.
4. Engagement Potential
New platforms often provide higher organic reach. Early adoption can help your brand:
- Gain competitive advantage
- Connect with engaged niche communities
- Experiment with creative campaigns
Key Tips for Brands Considering New Digital Platforms
- Start Small: Test campaigns before committing full resources.
- Focus on Authenticity: Tailor content to fit platform culture.
- Track Metrics: Monitor engagement, reach, and conversion to assess success.
- Integrate with Existing Strategy: Use new platforms to complement your main channels.
- Collaborate with Influencers: Partner with creators who already have credibility on these platforms.
At SB Wayout, we advise brands to approach Threads, Lemon8, and BeReal with a strategic mindset. Early adoption can be beneficial, but only if it aligns with your audience and business goals. Focus on creating authentic, engaging content and measuring performance to decide if a long-term presence is worthwhile.
Emerging social platforms like Threads, Lemon8, and BeReal offer exciting opportunities for brands to connect with audiences in new ways. However, investment should be guided by strategy, resources, and measurable results. By testing, learning, and adapting, brands can harness these platforms to enhance visibility, engagement, and growth.
Ready to explore how your brand can leverage new social media trends?
Contact SB Wayout today to craft a strategy tailored to your goals.
