Why Your Brand Needs a Personal Touch on LinkedIn
In a world where automation and AI-driven interactions dominate, building real human connections has never been more crucial—especially for businesses. LinkedIn, the world’s largest professional networking platform, offers brands an incredible opportunity to grow, but there’s one golden rule: people connect with people, not just logos.
Your brand might have the best products or services, but if it feels too corporate or robotic, you risk losing trust and engagement. Adding a personal touch to your LinkedIn presence can be a game-changer. Here’s why:
1. People Trust People, Not Just Companies
When a CEO, founder, or even team members share insights, stories, or opinions, it feels authentic and relatable. Unlike company posts that often sound promotional, personal posts reflect human experiences, struggles, and successes.
For instance, when a brand leader talks about how they overcame a business challenge or shares lessons learned, it resonates emotionally with the audience. This transparency builds trust and positions your brand as credible and approachable.
2. Humanizing the Brand Builds Emotional Connection
Your audience doesn’t want to engage with a faceless corporation; they want to know the people behind it. Showcasing your team, celebrating employee achievements, or sharing behind-the-scenes moments humanizes your brand.
Example: A post about your design team brainstorming for a product launch, with candid photos and fun captions, can spark curiosity and admiration for your brand culture.
3. Storytelling Increases Engagement
LinkedIn loves stories, not just sales pitches. Sharing personal experiences—like how your team solved a client’s problem or the challenges faced while building your startup—makes your brand relatable.
When done right, storytelling creates conversations, comments, and shares, extending your brand’s organic reach far beyond paid promotions.
4. Personal Profiles Drive More Reach than Company Pages
Here’s a secret: LinkedIn’s algorithm favors personal profiles over company pages. Posts from individual profiles often get 3x more engagement because they feel authentic, not promotional.
When your employees or leadership actively post, comment, and interact, your brand automatically gets amplified visibility. Encourage your team to share success stories, industry insights, or even their daily work experiences.
5. Builds Thought Leadership & Industry Authority
When your key people consistently post value-driven content, such as industry trends, expert opinions, or helpful tips, they are perceived as thought leaders.
This thought leadership doesn’t just benefit individuals; it elevates your brand’s reputation too. People start associating your business with expertise and innovation, which leads to more inquiries and potential collaborations.
6. Strengthens Client & Partner Relationships
Clients and partners are more likely to engage with a personable brand. When your executives congratulate clients on their achievements or interact with them in meaningful conversations, it fosters deeper relationships.
These interactions also increase referrals and long-term loyalty, which are priceless for business growth.
7. Easier Recruitment & Employer Branding
A personal approach also helps attract top talent. When potential employees see posts about team celebrations, employee success stories, or a strong workplace culture, they are more inclined to apply.
Your people are your best brand ambassadors, and LinkedIn is the perfect place to showcase that.
